Search Engine Marketing Spot

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June 1^st the death of Google Arbitrage?

Do any of you buy into this? Yea I thought so, neither do I. Here is the thing, there are sites out there that are specifically made for Google adsense (MFA Sites). I believe Google is trying to find ways to basically shut these sites down. The MFA sites are bad for the publisher’s who are paying for the advertising and Google is trying to weed these out of there system. I have not received an email in regards to my account being shut down. It reminds me of the “Can Spam Act” that was put into law years ago to try and stop email spam. Yea ok that worked out real well. Basically you can still send out emails to “Opt-in” subscribers, on a legitimate network, not hiding your IP, using a real from address, (keep in mind a legit network, real from address = greater chance of the email being delivered) offering a removal option and displaying your contact information in the email. In my opinion it is just a way for them to keep tabs on who is bulking and who isn’t. It took the bulk emailer’s who were using out of country proxy’s, smtp relay’s or setting up servers in china to mail through DNS. For the most part it did shut down some of the spam, but it sure as hell didn’t stop it. Companies saw the profits that could still be made, the price of email leads went even higher and companies continued to buy them from the bulkers.

Now Google is shutting down accounts in hopes to clean up the content for its advertisers. I believe it is just there way of doing a little summer cleaning and trying to push the little people out of the business of trying to make money through adsense arbitrage. It’s the same thing the Can Spam Act did, just cleaned up the email spammer’s and put the little people out of business. The big players will still be there, the ones that spend a lot of money on adwords in return make a lot of money on adsense. With accounts being shut down/banned this opens the doors for others to take over and profit more with Google arbitrage. Less competition can make for higher profits if the correct niche is found. Yes I know its always that way, but with thousands of people now banned you can find it without as much competition.

I do not feel this will be the end all for Google arbitrage, its impossible to stop it. Your taking a business practice that has been around for centuries and trying to stop it? Buy a keyword for $0.10 and sell the traffic you hope it generates for a higher profit. Ok, buy a piece of property for $20,000 and sell it for $35,000 a month later if you can. Does that mean your going to get banned for trying to make a profit? Yea I didn’t think so, the concept is still there for Google arbitrage, just the way you go about doing is going to change a little bit.

A recent study by Sistrix (site is in german) states that using the H2-H6 headline tags showed better results then the H1 tags in the Google SERP’s. Maybe Google has seen the heavy use of H1 tags and feels that the actual page content is more important then the headline itself. Just another curveball thrown at us, however one discovery I find very interesting since I was unaware of it. So for future SEO of your sites, keep in mind that the H2-H6 tags have greater weight then the H1 tag.

I saw this post over at Shoemoney.com that the Rich Jerk is now for sale. Asking price on Bizquest was $8 Million. Funny that he is now selling the business and going bankrupt from the sounds of it. Quote from the sale on Bizquest

This is a multi-million dollar operation. Full financial details will be given to qualified potential buyers.

For more details, contact us.

What I don’t understand is if it is a multi-million dollar operation how could someone be going bankrupt?

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It has been said several times that Microsoft will purchase Yahoo! and together they will try and take over the search engine world from Google. Right now Google dominates the search engine market, in the past Yahoo! has tried to play catch up as has MSN when they launched there MSN Live. The only way I see anyone able to catch and drag Google back to reality is for them to join forces. Yahoo! has already announced it is canceling services like Yahoo Photo and Yahoo Auctions. Are they down scaling and cutting off dead weight to make a company move easier? Maybe there cutting out the dead weight to make themselves look better for Microsoft to just buy them.

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Search Engine Marketing spot is now here for your reading and I hope your learning pleasure. There are thousands of internet marketing blogs on the internet you can be reading, many of which are written by great people. I understand being new to the blogging community I will have to prove myself, what I know and the services offered. I bring 4 years of design and internet marketing to the table. I know there are others out there with twice the amount of experience, however these are the people I have learned from, took there teachings and implemented my own techniques over the years. Believe me when I say, you will be hearing a lot more from me and my company in the future.

SEMSpot is the official blog of WhatWorksMedia Inc. We offer both website design and internet marketing services to the world. The internet is an every growing ocean, filled with plenty of crap and also undiscovered companies and products. There are bigger fish in the sea then myself and WhatWorksMedia. However with our knowledge, determination and passion we will grow bigger and you can say you watched us along the way. Please join us on the internet marketing voyage, one day you can say I remember when “The Spot” was just a small dot on the map…Welcome to the SEMSpot!