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Yes using flash technology on a website can look great. However if used in the wrong manner it actually does more harm then good. For instance, you have a an awesome flash header created for your website. Roll over effects, clean animation, sound effects (mute button please don’t forget!), all the bells and whistles to make it look nice. Yet you have your entire website navigation built into it as well. The buttons may look nice and have the roll over effects you were looking for. However it is a terrible idea for any SEO you plan on doing for your website. First of all what if the viewer does not have flash installed on there computer? I hate to say it, but it happens still to this day. Secondly, even though the search engines have come a long way they still cannot read the links embedded in your flash. So when they go to crawl your website, they will not spider the rest of your website. Another thing to keep in mind is people who use IE will have to click on the flash first to just activate it, then click on it again to go anywhere. If you insist on using flash though for your navigation, please make sure you include a footer that has links to the rest of your site so the search engines can crawl your site properly. Another alternative is to create a CSS menu, you can still make some nice roll over effects, incorporate images for the roll over, drop down menu’s etc. and still be search engine friendly. Making your website easy for the viewer to navigate through is very important, don’t forget that.

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