Search Engine Marketing Spot

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With the google updated coming soon, everyone seems to be scrambling to see what they can do to better there website for the SERP’s. Then some realize that they are the supplemental results and are stressing on how to get out of them. Well first if you do not know, google’s supplemental results are actually a second database that google keeps on record. The first database being the normal listings, or non supplemental results (no genius needed there). The supplemental results are for pages that google feels is not as important as other pages. You will notice that with the supplemental results, the google cache is older since they really do not feel the need to come back to your site unless you give them a good reason. Now you will see in come situations supplemental results showing up higher in the SERP’s, this is due to the search term not being very popular. Let’s look a little further and see the common ways of getting your website or some of its pages in the supplemental index is by the following:

Low Trust Factor
You can have thousand’s of links pointing to your website, however if they mainly come from FFA, blog spam networks, reciprocal link farms or using automated software to put your link on forums and blog comments. Even though your site has links all over the place, those links do not carry much weight with google. With these factors, they do not trust your site as well as other sites in your niche.

Page Rank
Yes I know this might start an argument, however PR is important for any SEO campaign. If your website is in a highly competitive niche, then you better get your site out there as far as linking and site notoriety is concerned. Google will actually take your PR into account when deciding to put you in there supplemental index or not. If your site is among thousands, even millions, then why would they list a PR 1 or PR2 site with the PR6 or PR7 sites? Your PR is determined by google and the amount of quality websites that are linking back to your website. The more you have, the higher the trust you have shown google thus pushing your website higher in the SERP’s and out of there supplemental results.

Duplicate Content
If your website has content that is the same on multiple pages, or close enough to being the same through many pages you can get hit with a duplicate content penalty. Duplicate content does not just stop with the actual body text on your site, this also applies to your page titles and your meta descriptions. People do not realize that when you add 50 pages to your website that share the same title or page description, you are actually hurting your SEO campaign.

So What Is The Cure To Google Supplemental Results?

Best answer I can give you is straight from Matt Cutts blog itself.

In general, the best way I know of to move sites from more supplemental to normal is to get high-quality links (don’t bother to get low-quality links just for links’ sake).

Getting high quality backlinks and also deep links will help pull your site out of the supplemental results. If you do not know what deep links are, then let me show you some examples.

Normal Link:
Http://www.yoursite.com

Deep Page Link:
Http://www.yoursite.com/category1
Http://www.yoursite.com/category1/pagename.html

This will show google pages deeper in your site and they will begin to crawl your site from there. This has also been a great way to help get your website out of google’s supplemental results.

Now if you have a lot of pages that share the same page title or the same meta description I advise you to change them all to be unique to one another. Once you have made those changes, then begin on your quality backlinks and deep links. If you keep those titles and descriptions all the same then you are making it that much harder for yourself to get out and can take even longer IF it even works for you. So when creating your pages, make sure each page has there own unique page title and meta description tags please.