Microsoft Is Buying Digg
Industry News July 26th. 2007, 8:48amYes you read the subject title correctly, however Digg did not just come out and say it. Digg announced this morning on the Digg blog by Kevin Rose that they have signed on with Microsoft as there new partner to sell and serve the ads on digg. It is similar to the deal Facebook signed with Microsoft last year. It goes on to mention this deal will give them a better technology platform to keep up with the growth of Digg. That tells me that Microsoft will be buying Digg here soon, which will bring in a good chunk of change for the user data and traffic.
From the Digg Blog:
Hey everyone – I wanted to give you a heads-up before the official announcement is made later today. We’ve signed on Microsoft as our new partner to sell and serve the ads on Digg. It’s a deal similar to the one Facebook signed with Microsoft last year.
This move gives us an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg’s growth. Best of all, it lets the Digg team completely focus on new feature development. Federated Media, which has been an awesome partner for the last year and a half, will continue working with Digg focusing on integrated sponsorships and custom programs like the Arc project in labs.
It’s important to say that we’re as focused as ever on a great user experience. So, no dancing monkey ads, and the design will remain uncluttered.
New (big) features coming soon…
Kevin
So how much do you think Microsoft will pay for Digg.com?
