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Most people have heard of these two names in one way or another and what they do online to make money.  It is all about marketing, you market the right product to the right people you will make money online.  Well the two of them are having a friendly battle of RSS subscription wars.  Whoever has the most subscribers by the end of the month will be declared the winner.  Only thing at stake would be there pride and ego’s, oh and the loser will have to link on there site stating why the winner is better then me.  Shoemoney has posted his John Chow VS ShoeMoney - Rss Subscription Challenge article and John has post his John Chow VS ShoeMoney - Rss Subscription Challenge article, John added a twist though by throwing in competition for his readers.   

Now some people are probably thinking either this is a waste of time for them both, or that these to are stroking there online ego’s.  I don’t think it is either of the two, I think it is marketing genius at work.  Let’s go ahead and look at a few things first shall we.  Neither of them will probably spend that much money on this challenge, shoemoney has even said he does not spend any money advertising his blog.  Any publicity they get out of this weather it is good or bad will result in more subscribers which is what they are both after anyhow.  Since they have both posted this on there blog, they will end up getting new subscribers from each other.  In the end it will be a win win situation for them both because there RSS subscription count will go up. 

There are a few things I have already seen with comments on both sides in regards to creating multiple email accounts and signing them all up for one feed.  Who is to say those Google account makers can’t whip out a few thousand accounts to slowly subscribe to a feed.  I do not think that either of these two guys would do that, they probably do not have the time and don’t care.  Remember in the end they both just want more subscribers to market there ads to and make more money. 

John has already started a contest to basically see who can do the work for him, which is smart marketing.  Work smarter and not harder is a phrase we have all heard, John is just putting it to more use.  He is giving away prizes if you sign up to his RSS feed, you have a chance at winning a book.  If you blog about him and tell your readers to signup to his feed your site has a chance at winning free RSS text ads for a month.  The final prize being an iPod nano and a free John Chow review goes to whoever gives him the most creative way to get more subscribers.  In the end John is trying to have his readers do all the marketing for him by giving away a few free things. Jermy on the other hand has remained someone quit so far, but I will not put anything past him by any means.  We will just have to wait and see if what tactics he uses, if he makes them public.

All in all neither of these two will be loser’s, yea so one will end up with more subscribers in the next 30 days then the other but who cares.  They both will see a big jump in traffic to there site, which in return gives them more people to throw there ads at and  make them more money.  I am not sure how big this will get, it might get huge and make a wave or it might just stay a swell and disappear.  Who knows, all I know is to me it is a great marketing tactic.  Take a friend or even contact a competitor and stir up a contest to generate some more juice to your website.  After all we want traffic to our site and creative thinking, crazy marketing tactics, buzz around the blogosphere are ways to get it.

 

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