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The image you use is just as important as the rest of the text layout and color scheme. In today’s advertising world, we are all aware of the fact that sex sells. You see the TV commercials, billboard ads, magazine ads, even ads that are on the side of a bus that showcase a beautiful model. Oh yea, I almost forgot along with that model there is some product or service that someone is trying to sell. The same concept applies to online marketing, people take a beautiful woman and showcase them on there landing page in hopes that it will help the viewer convert. That is not always the case, and I am afraid that people end up changing there text and colors around more then they might have to on there landing pages in hopes to have it convert better. I bet you have never thought about changing your image though now have you?

Here we have two images of the same person, the only difference is the direction she is looking. With the first image she is making eye contact with the viewer, and in the second image she has here eyes focused to the viewer’s right. Many people make the mistake of using faces that are looking straight at the viewer, as to make eye contact with them and hopefully hold there attention. Problem with that is the image is not the one that needs all the attention, your contact form, special offer, the product itself should be getting the attention in the effort to convert the viewer.

The better image to use is the second, for the eyes are focusing on the viewers right side. It is human habit to focus on the eyes and then direct your attention in that same direction. The problem with the first image is her eyes are focused right back at yours because she is staring directly at you. With the eyes looking to the right, you are able to put what you are trying to sell or your capture form since in most cases the viewer’s eyes will be diverted in that direction. Remember using a pretty face is a nice touch, just make sure that the face is focusing the attention on what you are trying to sell. By having the face focus right back at the viewer, you are taking away the viewers habit to look in the same direction that the face is. So next time you are wondering what changes you can make on your landing page or creative, look at what type of image you are using.

 

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