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I was browsing through some a client’s competitor’s websites and one of them utilized an exit popup window. This window was not your typical popup window, it activates once you move your mouse over the X or back button of your browser. I had never seen this done before, so I had to find out how they made that window. Looking at the source code on the site it was all encrypted so there was no simple copy and paste to use on another site. Encrypted is not the proper term, however I am drawing a blank at the moment on the name for this. You cannot encrypt JavaScript, html, or css, there is a term for this but I cannot remember off the top of my head. Anyhow the example code looked something like this:

<!– ExitGrabber.com Code Begins –>
<script>s=unescape(’%3CRVZH%40%26sqyo6.ykwd%3Eq%60g7%28%1A%127%7
EshprhIOFLS%5E%2B-XFYBXDAA%0A%11SQGZZBL%5C%0166_QM%24%240ydw6%3F
h%3A%25%27%25%29n-%3C018oX%5C%211%2A39517%2B%19%5BB%0Bieffj%3E%0
B%0Djhi%60k%7Faz%7Eu%3Fp%7Byye%229msui%7B%24-%2B_..%28%2C%09L%5B
KL%01EOAT%5DWH9%3FFV%5C%5DSU%5B%07%1E%0E09yNN1%23%3F%3Cd%23%25%2
8%28%20%3Bjqa%23%2Cn%5B%5D%3E64%2Ff%7D%3C0%0C%05BR4qz%23Ewofd2%0
7%01nlmdwc%7Dfzq%3Btwuui%26%3D%3D%5Ca%11%12%13%14%1E%2B-KFFD%5E%
17%0EXXXFV%0F8%3CTMKITN%07%1ER%2F7%27xIO%291-%3B%2C%27%23%3Ato88
671%3BmZR.3%3F%285d%7F%01%14%16%0C%3B%0C%08%7E%09%0F%0B%0D%26mxj
k%20fn%7Eu%7Ev4%3Brey%7E7xssjmOMQX%29%2FVH%5B%40%5EBCC%14%0FQSA%
5CX%40BR%0340IUZVKzas3%3C%7EKM%3C%26%3Aql%7F%3E7k%5CX0%21%27%258
%2Acz3%3D3%3Admk%01%16rrmq%3E%25vhag%7En%7E6%03%05m%1C%18%1E%1E%
18%1C9%7Ck%7B%7C1%7EqqTDLWEWCFS%24%20IC_JJB%1CF%5CD%0F%16%06HA%1
AHSQW%5B%60%230%2C3%2B%7DJB%2B%2B%28%27%2A%3C%20%25%3F6%7E7%3…

So after decrypting the above code I was able to find the true source to that exit window. The code itself is around 375 lines so I did not want to put it directly into the post, rather keep it clean and add it to an external text file for you to copy and paste from. You may download the text file here.You can edit the CSS to change the color of the window bar, around line 374 is where you will change the page title, height, width and link to your exit window. You can adjust the timer if you like; however this timer seems to only have the window open up one time for the user. Here is a screenshot of the window.

This gets by pop up blockers and would work great for any landing page you are using. It gives the viewer a second chance to change there mind and purchase what you are selling or fill out an information form to collect there data. I would only use this for landing pages and not on any main site. I personally hate seeing exit windows when trying to leave a site. With a landing page, most people will only go there one time to see what you have to offer. An exit window like this can help increase your conversion rate immensely. If you can remember the proper term in “decrypting” the above code please let me know as it is driving me crazy!

This article was originally written on SEMSpot.com, a Search Engine Marketing Blog